Do you want to know the secret formula of a successful business? Well, the secret is, there isn’t one! Oh, there are many components and I can certainly share some of these with you here, but really if there was a simple formula, then everybody that ever started their own home business would be successful and the simple truth is they are not.
One thing is for certain, you need your business to get exposure. It has to be seen by hundreds of people on a regular basis to guarantee sales. There is no secret that you need to be listed on the Search Engines and the higher up the list you go, the better your chances of success.
How many times have you looked for anything using a search engine? Probably hundreds, but how many times have you gone through more than a couple of pages of the search results? It’s just too time consuming, so you probably haven’t even got off the first page, so the lucky ones who are there stood a good chance of you, at the very least, looking at their web pages.
The answer, my friends, is keywords! If you haven’t done your research the chances are the keywords or keyword phrases you are using to promote your business are not the most popular. One thing that will probably blow you away – I know it did me – is that people misspell popular words and if you include these in your keywords it can explode your business.
One tool you simply must have in your arsenal is Google AdWords Keyword Tool. It’s simple to use and can give you top ideas for keyword phrases you might otherwise not have even considered. To use this, simply type in the space provided your keyword idea, type in the security code and press Get Keyword Ideas. It will then give you a list of related keywords, but then to filter the results provided you have to press Global Monthly Search Volume, one of the sub headings. This will then bring up the most popular recent searches for your chosen keyword.
For instance at the time of writing this I typed in Home Business and sorted the results as above. I was amazed that the top two results were ‘Business Home’ and ‘Home Business’. Now Home Business was no surprise, but would you have thought to put Business Home as a keyword phrase? Me neither. However, you would have been missing out on potential traffic by not using it.
So, using this simple FREE tool will ensure that you have the most searched keywords for your search engine submissions and help you get higher up the rankings. Good luck.
I’d be very happy to share more tips with you that are absolutely mind blowing. I strongly believe this to be the best information on the web today for ensuring total success and it comes with a ton of free stuff. So please visit today:
http://www.lynnehickey.greatestbusinessideas.com
Thursday, 4 March 2010
Wednesday, 3 March 2010
Internet Article Marketing: 3 Ways to Write Titles that Get Clicks
If you want people to actually click on and read your online articles, use a title that attracts, intrigues or challenges them. That means not only using key words at least similar to the ones they typed in when searching for the topic (you did do your keyword research, didn't you?), but incorporating them into a title that makes the reader want to know more.
Here are my top 3 ways to write titles that get your articles read --- and 1 surefire way to fail!
1. Ask a question about the keyword topic It's a little known fact that it is impossible for human beings to hear a question and not answer it, even if only in the mind. Did you know that? See, you answered my question, didn't you? See, you did it again!
Here are some question-based titles:
Email: is it obsolete in workplace communication? Google vs Facebook: who will win the pay-per-click wars? Video marketing: is it all it's cracked up to be?
If you ask a question in your article title, the reader will automatically answer it, and then will want to see whether you, the author, agree or disagree with their answer. How can they do that? Why, they have to read the article. Click!
2. Use the magic words, "How to" If people are looking for information to help them learn something, make it clear your article is going to teach them that! How to make a stunning silk flower arrangement in just ten minutes. How to install carpet on your stairs in one weekend
Again, if you've done your keyword research well, you can craft exactly the right "how to" title the reader is looking for. Click!
3. Give a command that links to their real desire. Direct marketers have long known that people buy on emotion and justify with logic. That's why we say we bought the car because it's small and fits in the garage, but we really just like the image of ourselves flying around in a little red sports car.
So when you use this title format, you have to understand what readers really want when when they are looking for certain information. Stop hiring the wrong people for your company! Get more dates than you can fit on your calendar! From these titles, readers will get the message that your article will give them the information they need to make this desired result come about. Click!
The one thing that does NOT work to get clicks on your articles is to get cute in your title. Plays on words, cute double meanings or obscure references to events or people won't cut it, because people have to think about what they might mean. They're not there to figure out what you are saying, they're there to get the information they want, fast. If the title doesn't immediately tell them they've come to the right place, some other article will get the click. You might have written a great article that will tell me exactly what I need to know, but if your title doesn't grab me, I'll never read it --- and of course I'll never click over to your site!
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If you are serious about Internet marketing with articles, visit http://www.mybestgurus.com/free-article-marketing-report/ now to claim your special article marketing report, absolutely free!
Here are my top 3 ways to write titles that get your articles read --- and 1 surefire way to fail!
1. Ask a question about the keyword topic It's a little known fact that it is impossible for human beings to hear a question and not answer it, even if only in the mind. Did you know that? See, you answered my question, didn't you? See, you did it again!
Here are some question-based titles:
Email: is it obsolete in workplace communication? Google vs Facebook: who will win the pay-per-click wars? Video marketing: is it all it's cracked up to be?
If you ask a question in your article title, the reader will automatically answer it, and then will want to see whether you, the author, agree or disagree with their answer. How can they do that? Why, they have to read the article. Click!
2. Use the magic words, "How to" If people are looking for information to help them learn something, make it clear your article is going to teach them that! How to make a stunning silk flower arrangement in just ten minutes. How to install carpet on your stairs in one weekend
Again, if you've done your keyword research well, you can craft exactly the right "how to" title the reader is looking for. Click!
3. Give a command that links to their real desire. Direct marketers have long known that people buy on emotion and justify with logic. That's why we say we bought the car because it's small and fits in the garage, but we really just like the image of ourselves flying around in a little red sports car.
So when you use this title format, you have to understand what readers really want when when they are looking for certain information. Stop hiring the wrong people for your company! Get more dates than you can fit on your calendar! From these titles, readers will get the message that your article will give them the information they need to make this desired result come about. Click!
The one thing that does NOT work to get clicks on your articles is to get cute in your title. Plays on words, cute double meanings or obscure references to events or people won't cut it, because people have to think about what they might mean. They're not there to figure out what you are saying, they're there to get the information they want, fast. If the title doesn't immediately tell them they've come to the right place, some other article will get the click. You might have written a great article that will tell me exactly what I need to know, but if your title doesn't grab me, I'll never read it --- and of course I'll never click over to your site!
----------------------------------------------------------------------------------
If you are serious about Internet marketing with articles, visit http://www.mybestgurus.com/free-article-marketing-report/ now to claim your special article marketing report, absolutely free!
Monday, 1 March 2010
Are You Working Against Yourself?
There are many things that can interfere with your ability to give your best to whatever you are going. Sometimes we are tired, sometimes we just have too many other activities getting in the way, and sometimes we just get lazy. These distractions come and go. The one persistent problem that can get in your way is thinking.
Now, I don't mean critical thinking where you truly assess what you are doing, how you are doing it, and make adjustments accordingly. I am talking about what is sometimes called "stinking thinking." Stinking thinking is the idea that you are thinking too much about the bad and not concentrating enough on the good. All of us fall prey to stinking thinking as some point, no matter what career or activities we pursue. However, when stinking thinking invades our thoughts several times a day, we are working against ourselves.
Many of us were raised by parents who spent a lot of time worrying. They worried about everything: money, their spouse, their kids, even what they were going to have for dinner tonight. They spent so much time worry that they sometimes forgot to look at what was going well. Unfortunately, many of us picked up our parents bad habits.
How do you combat stinking thinking? Probably the most important thing is to have a plan. If you have trouble coming up with a plan yourself, work with someone, a mentor or a friend, to come up with a plan. Second, stick to the plan. If you have a goal in mind and way to get there, you are much less likely to get off track and start falling prey to self-doubt.
Don't forget to look at what is going well. If you have gotten off track a little or things are going exactly as you planned, you are undoubtedly doing something right. As long as you are still working toward the goal and moving forward, then you are heading in the right direction. If you start worrying excessively about the fact that things have not gone exactly as planned, you can actually cause things to go even more off track. Again, don't work against yourself. If you feel discouraged, go back to the person you worked with on the plan. Talk out what is going on and how you might change things. You might be surprised to find that you are doing everything right it is just taking more time than originally planned. Or you may find that you need to adjust something a little bit.
The ability to stay on track and stay positive takes discipline and practice. The effort is well worth it when your business thrives and you achieve success.
Copyright (c) 2010 Soaring Eagle Companies LLC
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"Dr. Robin Rushlo", is a well known MLM Radio personality and is nationally recognized as an expert in the network marketing business.He is the current host of the radio show, "Networking with the Blindguy" live daily,
http://www.mysuccessfactors.net/MySystem.html and http://www.robintrushlo.com
Now, I don't mean critical thinking where you truly assess what you are doing, how you are doing it, and make adjustments accordingly. I am talking about what is sometimes called "stinking thinking." Stinking thinking is the idea that you are thinking too much about the bad and not concentrating enough on the good. All of us fall prey to stinking thinking as some point, no matter what career or activities we pursue. However, when stinking thinking invades our thoughts several times a day, we are working against ourselves.
Many of us were raised by parents who spent a lot of time worrying. They worried about everything: money, their spouse, their kids, even what they were going to have for dinner tonight. They spent so much time worry that they sometimes forgot to look at what was going well. Unfortunately, many of us picked up our parents bad habits.
How do you combat stinking thinking? Probably the most important thing is to have a plan. If you have trouble coming up with a plan yourself, work with someone, a mentor or a friend, to come up with a plan. Second, stick to the plan. If you have a goal in mind and way to get there, you are much less likely to get off track and start falling prey to self-doubt.
Don't forget to look at what is going well. If you have gotten off track a little or things are going exactly as you planned, you are undoubtedly doing something right. As long as you are still working toward the goal and moving forward, then you are heading in the right direction. If you start worrying excessively about the fact that things have not gone exactly as planned, you can actually cause things to go even more off track. Again, don't work against yourself. If you feel discouraged, go back to the person you worked with on the plan. Talk out what is going on and how you might change things. You might be surprised to find that you are doing everything right it is just taking more time than originally planned. Or you may find that you need to adjust something a little bit.
The ability to stay on track and stay positive takes discipline and practice. The effort is well worth it when your business thrives and you achieve success.
Copyright (c) 2010 Soaring Eagle Companies LLC
----------------------------------------------------------------------------------
"Dr. Robin Rushlo", is a well known MLM Radio personality and is nationally recognized as an expert in the network marketing business.He is the current host of the radio show, "Networking with the Blindguy" live daily,
http://www.mysuccessfactors.net/MySystem.html and http://www.robintrushlo.com
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